Sproud is not just any plant milk. It is the world’s
tastiest, healthiest and most sustainable dairy
alternative. Based on yellow split peas, Sproud
has a much better nutritional profile than
competitors including oat milks, combined
with a far lower environmental impact.
And as it doesn’t alter the flavour profile
of coffee and produces long-lasting microfoam,
it has become a favourite of baristas.
Sproud is not just any plant milk. It is the world’s tastiest, healthiest and most sustainable dairy alternative. Based on yellow split peas, Sproud has a much better nutritional profile than competitors including oat milks, combined with a far lower environmental impact. And as it doesn’t alter the flavour profile of coffee and produces long-lasting microfoam, it has become a favourite of baristas.
Highlights and recognition
Yellow split peas: the world’s most sustainable dairy alternative
Sproud CEO and sustainability champion Sara Berger
Sproud’s strategy is to focus on wherever and whenever good quality coffee is served
Look out for signage in coffee shops
Good for you, better for the planet
Sproud’s home base, Malmö, is a leading hub for plant-based innovation
Not just for coffee, Sproud is also ideal in smoothies, porridge, pancakes and cereal
Yellow split peas: the world’s most sustainable dairy alternative
Sproud CEO and sustainability champion Sara Berger
Sproud’s strategy is to focus on wherever and whenever good quality coffee is served
Look out for signage in coffee shops
Good for you, better for the planet
Sproud’s home base, Malmö, is a leading hub for plant-based innovation
Not just for coffee, Sproud is also ideal in smoothies, porridge, pancakes and cereal
VGC’s investment
VGC’s investment in Sproud is a continuation of our belief in the viability of plant-based food technology, following our success working with Eat JUST’s plant-based egg replacement. Bloomberg estimates this sector will reach $162bn in retail sales by 2030 – with alternative dairy accounting for $62.3bn of that – growing with a CAGR of 18.6% over the period. With Mintel research suggesting that 32% of consumers now drink dairy alternatives, increasing to 60% of urban coffee shop customers, plant milk is becoming more and more mainstream. Having trialled all the products, Sproud won out on taste as well as nutritional profile and environmental impact.
The Swedish founders were receptive to VGC’s proactive approach and our belief in their mission – and they welcomed the operational structure and expertise we brought. Encouraged by the growth potential as more countries switch on to dairy alternatives, as well as the strong pipeline of new product development, VGC has followed its initial investment.
Sara Berger, Sproud CEO
“We are on the path to B Corp Certification which means
we take the care to know everything about our partners –
including our investors. It’s reassuring to know
VGC shares the same ethics and principles.”
Sara Berger, Sproud CEO
“We are on the path to B Corp Certification which means we take the care to know everything about our partners – including our investors. It’s reassuring to know VGC shares the same ethics and principles.”
Andrew Lister, VGC Partner and COO
“As a Board Director, I know first-hand that there is so much potential for Sproud to become a household name.”