Novel is Europe’s fastest-growing, independent,
premium podcast company. Fiercely creative
and fiercely commercial, this multi award-winning
team pushes the boundaries with bold and
innovative content. Listen up, this is Brave New Audio.
Novel is Europe’s fastest-growing independent premium podcast company. Fiercely creative and fiercely commercial, this multi award-winning team pushes the boundaries with bold and innovative content. Listen up, this is Brave New Audio.
Highlights and recognition
Hard-hitting true crime series about a group of girlfriends bringing a killer to justice. #1 on Apple Podcast True Crime
A series about Seattle’s real-life superheroes. Voted the second-best podcast of 2022 by Time Magazine
Fiercely creative and fearlessly commercial – this is Novel
This Apple chart topping series explores the horrors of reality TV
The story Putin tried to suppress. Why Flight MH17 was shot down in 2014. “Extraordinary,” says The FT
Novel make podcasts for the world’s most iconic brands – including this one for the Premier League
A thought-provoking BBC Radio 4 series presented by Matthew Syed, king of the counter-intuitive
Hard-hitting true crime series about a group of girlfriends bringing a killer to justice. #1 on Apple Podcast True Crime
Fiercely creative and fearlessly commercial – this is Novel
A series about Seattle’s real-life superheroes. Voted the second-best podcast of 2022 by Time Magazine
This Apple chart topping series explores the horrors of reality TV
The story Putin tried to suppress. Why Flight MH17 was shot down in 2014. “Extraordinary,” says The FT
Novel make podcasts for the world’s most iconic brands – including this one for the Premier League
A thought-provoking BBC Radio 4 series presented by Matthew Syed, king of the counter-intuitive
VGC’s investment
Since its launch in 2019, Novel has strategically positioned itself to become a leading voice in the rapid growth of podcasting – a global boom that shows no signs of slowing.
In what is undoubtedly a golden age of audio, with listenership and ad revenue continuing to increase apace, there is more demand than ever for high-quality content. When mapping the market, our ears pricked up when we heard about Novel. They stood out as the best independent podcasting company in Europe.
The quality of Novel’s output has attracted industry-leading talent on both sides of the Atlantic and their pipeline of original ideas is jaw dropping. We’re excited that our £5m investment is enabling so many of them to go into production.
Max O’Brien, Novel co-founder and Chief Content Officer
“It was immediately obvious that VGC shared our ambitions for growth, but what really shone through was their passion for the content that Novel produces. We approached VGC looking for financial backing, but came away with so much more. With their deep understanding of what it takes to make creative businesses flourish, in VGC Novel has found a true partner and we could not be more excited about the future.”
Max O’Brien, Novel co-founder and Chief Content Officer
“It was immediately obvious that VGC shared our
ambitions for growth, but what really shone through was
their passion for the content that Novel produces.
We approached VGC looking for financial backing,
but came away with so much more. With their deep
understanding of what it takes to make creative businesses
flourish, in VGC Novel has found a true partner
and we could not be more excited about the future.”
Dan Rookwood, VGC Operating Partner, Head of Brand
“Novel prides itself on being both fiercely creative and fiercely commercial. We love the team’s vision, ambition and hustle. We see huge opportunity for Novel in the creation of premium original content IP and particular potential in the adaptation of these shows into TV and film. You heard it here first. You’ll be seeing it on screens next.”